Worth More! Campaign Timeline
Ontario signs onto the Canada-Wide Early Learning and Child Care plan, announces $18 per hour wage floor for RECEs as part of 5-year agreement action plan.
Ontario signs onto the Canada-Wide Early Learning and Child Care plan, announces $18 per hour wage floor for RECEs as part of 5-year agreement action plan.
March 28, 2022
Advocates took time to celebrate this historic win and lay the groundwork for new campaigning in the “Power of Us” webinar.
Advocates took time to celebrate this historic win and lay the groundwork for new campaigning in the “Power of Us” webinar.
March 30, 2022
First convening of three organizations (OCBCC, AECEO, CUPE) to coordinate a new campaign - “wondering if you fine humans would like to have a call together to chat about what we might do to coordinate a campaign across our three organizations focused on the workforce - in light of the terribly weak workforce provisions in the CWELCC agreement. We have the working slogan "Worth More".
First convening of three organizations (OCBCC, AECEO, CUPE) to coordinate a new campaign - “wondering if you fine humans would like to have a call together to chat about what we might do to coordinate a campaign across our three organizations focused on the workforce - in light of the terribly weak workforce provisions in the CWELCC agreement. We have the working slogan "Worth More".
April 8th 2022
Mapped out theory of change, strategy, tactics, messages, and designed and shipped buttons and banners.
Mapped out theory of change, strategy, tactics, messages, and designed and shipped buttons and banners.
April 8-April 28
AECEO and OCBCC ask two child care questions during Provincial Leaders' Debate on Women’s Economic Equality, including a workforce-specific question.
AECEO and OCBCC ask two child care questions during Provincial Leaders' Debate on Women’s Economic Equality, including a workforce-specific question.
April 12, 2022
Public launch of the Worth More campaign at May Day marches and rallies in Toronto, Ottawa and Sudbury.
Public launch of the Worth More campaign at May Day marches and rallies in Toronto, Ottawa and Sudbury.
May 1, 2022
Supported members to engage in local provincial election events, with Worth More questions.
Supported members to engage in local provincial election events, with Worth More questions.
May 2022
Provincial election. Successfully advocated to the Liberal, NDP and Green Party to include workforce-specific commitments in their election platforms.
Provincial election. Successfully advocated to the Liberal, NDP and Green Party to include workforce-specific commitments in their election platforms.
June 2, 2022
Worth More e-actions launched.
Worth More e-actions launched.
June 2022
Introduction by MPP Bhutila Karpoche of Private Member’s Bill reflecting Worth More demand for a workforce commission: Bill 49: Early Years and Child Care Worker Advisory Commission Act.
Introduction by MPP Bhutila Karpoche of Private Member’s Bill reflecting Worth More demand for a workforce commission: Bill 49: Early Years and Child Care Worker Advisory Commission Act.
November 28, 2022
Worth More MPP Breakfast and rally at Queen’s Park.
Worth More MPP Breakfast and rally at Queen’s Park.
November 30, 2022
Government consultation on workforce strategy - supported members to participate and focus on wages.
Government consultation on workforce strategy - supported members to participate and focus on wages.
January 2023
Worth More Day of Action at local child care centres and in community, publication of Worth More op-ed
Worth More Day of Action at local child care centres and in community, publication of Worth More op-ed
June 20 2023
Worth More Wednesdays summer campaign
Worth More Wednesdays summer campaign
Summer 2023
Child Care Worker and ECE Appreciation Day. Release of Position Paper on a Publicly Funded Salary Scale, launched with Queen’s Park press conference showing that Ontario has fallen behind other provinces on wages.
Child Care Worker and ECE Appreciation Day. Release of Position Paper on a Publicly Funded Salary Scale, launched with Queen’s Park press conference showing that Ontario has fallen behind other provinces on wages.
October 17 2023
New e-action pushing Position Paper findings and demands.
New e-action pushing Position Paper findings and demands.
October 2023
Ontario government raises ECE wage floor to $23.86 per hour, with $1 annual increases
Ontario government raises ECE wage floor to $23.86 per hour, with $1 annual increases
November 16, 2023
Toronto City Hall - committee report on workforce crisis, press conference and mayor and councillors sign parachute.
Toronto City Hall - committee report on workforce crisis, press conference and mayor and councillors sign parachute.
November 28th, 2023
Worth More Day of Action at Queen’s Park, “They gave us $23 and we just got louder. We'll keep fighting for fair wages for all.” Press conference focused on workforce, as part of Child Care Now National Day of Action for the child care workforce..
Worth More Day of Action at Queen’s Park, “They gave us $23 and we just got louder. We'll keep fighting for fair wages for all.” Press conference focused on workforce, as part of Child Care Now National Day of Action for the child care workforce..
November 30th, 2023
November 26, 2025
The Worth More campaign wins the 2025 Atkinson Good Fight Prize for “fearless campaigns for decent work”.
Standing United for Child Care
We are a non-partisan advocacy group with broad membership including the early childhood education, labour, student, women’s, and francophone communities.
We work together for an early learning and child care system with affordable fees, decent work, and enough spaces for all. Learn more by reading our Roadmap to Universal Child Care in Ontario.
Want to Get Involved?
If you’re passionate about early learning and child care, there are many ways to contribute your voice and expertise—whether by joining as a member, participating in a campaign, or putting your name forward for future leadership opportunities.
